Tame frizz and straighten your hair on-the-go with our cordless, non-damaging hair straightener that heats up in just 30 seconds.
Quick heat-up: Ready to style in just 30 seconds—perfect for busy mornings or last-minute touch-ups.
Custom heat modes: Adjustable settings for every hair type, giving you salon-quality results without the damage.
Portable & cordless: Sleek, travel-friendly design lets you straighten anywhere—no cords, no hassle.
Pure Dewy delivers smooth, frizz-reducing results quickly, users with thick or very curly hair may require multiple passes or find traditional corded straighteners stronger for full styling sessions. This is consistent with real user insights on models like GHD Unplugged and Dyson Corrale.
No — always use it on fully dry hair. Styling damp or wet hair can cause irreversible damage. Applying a heat-protectant spray is recommended to minimize heat exposure.
While the straightener is primarily designed for straightening, its compact size and rounded edges allow for light curling.
Cordless Straightening for Everyone
Let’s be honest — your day doesn’t always stop for a styling session. That’s why we made this: a cordless hair straightener that
keeps up with you, not the other way around. Lightweight, powerful, and designed for movement — it slips into your bag and works wherever you do.
No plugs. No fuss. Just charge and go.
Compact, TSA-safe, and fits perfectly in your carry-on, gym bag, or purse.
3 temperature settings for smooth results on every texture.
Ready in 30 seconds, so you’re not stuck waiting around.
What's in the box?
Like other lightweight lithium-ion cordless models, expect around 30–40 minutes of styling time on a full charge. Charge time typically ranges from 2.5 to 3.5 hours, depending on battery size and charger specifications.
The straightener features adjustable heat settings—commonly ranging from about 160 °C to 210 °C—which suit different hair types, from fine to thick or curly hair.
High-quality ceramic or tourmaline‑infused plates ensure even heat distribution, minimize frizz, and help protect hair from damage — performance typically found in higher‑end cordless devices.
It offers auto shut-off, safety-lock mechanism, and cool-touch exterior, aligning with industry standards that prevent overheating and accidental burns.
Yes—designed for travel. It’s lightweight, compact, and USB-C rechargeable, and generally meets TSA hand-luggage safety requirements. No bulky adapters needed.
While many customers find cordless models convenient, durability can vary. Some users report minor fragility or reduced performance over time, especially with lower-quality models. A solid hinge and high-quality materials are key to longevity.
The Pure Dewy delivers smooth, frizz-reducing styling which is perfect for touch-ups and maintaining straight hair throughout the day. It may not replicate the intense straightening power of bulkier corded straighteners on very stubborn or thick hair—but it shines in convenience and portability.
What People Are Saying
